世界500强路演-葛兰素史克GSK-201505-Pharmaceuticals business overview-Investor-Event-Presentation.pdf
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1、Abbas HussainPharmaceuticals business overview6 May 2015Three commercial portfolios to drive revenue growthPharmaceuticalsHIVSales organisation for ViiV*Sales and marketing of our pure pharma businessVaccinesIn-country sales,marketing and commercialisation of vaccines portfolio*In all markets exclud
2、ing the 15 where ViiV has legal entities.36Changed the shape of our businessSuccessfully diversified our business to drive growth and manage riskBuilt a natural hedge in our portfolioInternal financial data.30 productsgeneratingsales of atleast 100m25 markets selling 100m or more Total sales of phar
3、maceuticals&vaccines(%by geography)2007USEM&OthersHIVEuropeUSEM&OthersHIVEurope201440%29%24%7%31%25%36%8%37Positioning us to succeed in a tough environment Challenges Pricing Emerging Markets(EM)slowdown and FX devaluationsOpportunities Demographics Respiratory access and pipeline ViiV expansion Bro
4、ad vaccines portfolio Sustainable R&DLack of visibilityAdvair US generics timing and impact380%10%20%30%40%50%60%Jun 13Sep 13Dec 13Mar 14Jun 14Sep 14Dec 14Mar 15Implemented multiple strategies to help Seretide compete effectively outside the USAdvair access in US stabilised and back to growth when c
5、ombined with BreoPharmaceuticals:RespiratoryProactively managing the decline of Seretide/AdvairEurope:Seretide pricing initiatives implementedEmerging Markets:generics gained 2 volume share points in 24 months(in markets where a generic is present)3+10%value+13%volumeSeretide 2-year total growth in
6、EMs where generic presentAdvairAdvair+BreoNBRx market share in US1MarketFirst generic launchMarket share of generic(Feb 15)2GermanyJune 20123.6%ItalySept 20131.0%NetherlandsOct 20131.4%1 IMS rolling weekly sales shown by quarter(March 2015).2 IMS and other third party information.3 IMS January 2015.
7、Competitor ACompetitor BBreo390%2%4%6%8%10%12%W1W3W5W7W9W11W13W15W17W19W21W23W25W27W29W31W33W35W37W39W41W43W45W47W49W51W53W550%2%4%6%8%W1W3W5W7W9W11W13W15W17W19W21W23W25W27W29W31W33W35W37W39W41W43W45W47W49W51W53W55W57W59W61W63W65W67W69Weekly uptake data improving as Breo and Anoro share gains contin
8、ue2Significant gains made in access over the last 12 months1Pharmaceuticals:RespiratoryStrong US access for Breo and Anoro is driving uptakeAccessMarch 2014March2015CommercialBreo49%65%Anoro75%83%Medicare Part DBreo35%74%Anoro0%67%1MMIT March 2015.2IMS Weekly Data(as of 27 April 2015).NBRxTRxNBRxTRx
9、Breo market share in USAnoro market share in US400%5%10%15%20%25%30%35%40%45%Dec13Mar14Jun14Sep14Dec14Mar-150.0%0.5%1.0%1.5%2.0%2.5%3.0%M1M2M3M4M5M6M7M8M9M10M11M12M13M14M15M16M17M18Competing well in key major markets.Pharmaceuticals:RespiratoryEx-US markets have good access,Relvar launching well.wit
10、h full launch potential still to be reflectedMajor European markets and Australia now have accessBrazil and Mexico have launched;16 EM launches planned to year-endSUMMIT data in 2H 2015 and Salford Lung study COPD data in 2H 2016 provide potential for upsideAdditional near-term pipeline(mepolizumab,
11、closed triple)and Ellipta platform leverageJapan:new patient share ICS/LABA1RelvarEurope:market share ICS/LABA2Relvar1Rolling 3 month average(JMIRI G5 March 2015).2IMSCompetitor ACompetitor CCompetitor DCompetitor C412020 expect total respiratory sales to be at or above sales in 2015,whether or not
12、there is US generic competition to Advair Pharmaceuticals:RespiratoryPortfolio de-risked with balanced growth as new products gain scale 90%of 2015 sales4products90%of 2020 sales9productsAvamysSeretide/AdvairVentolinFlixotideAvamysRelvar/BreoAnoroIncrusemepolizumabclosed tripleSeretide/AdvairFlixoti
13、deVentolinInternal financial data.All expectations and targets regarding future performance should be read together with the“2015-2020 Outlook”and“Assumptions and cautionary statement regarding forward-looking statements”sections of the Q1 Results Announcements dated 6 May 2015.42Pharmaceuticals:Bas
14、e Brands*Generating volume and cash to support innovative brandsApplying commercial expertise to late-lifecycle management and accessPromote to Grow(60%):Drive volume post-patent expiry through low cost promotionManage for Cash(40%):Rationalise tail products and allocate based on marginKey assets gr
15、owing low single digits outside USCentre of excellence in IndiaMaximise existing supplyReduce complexities and simplify SKUsTargeted divestmentsDecreased SG&AAntibacterials 789m-1%Urology 805m+1%Epilepsy 622m+5%Removed over 4,500SKUs;delivering1%improvementin gross marginInternal financial data.*Pha
16、rma ex-ViiV and ex-Respiratory.4302,0004,0006,0008,00010,00012,00014,00016,000Wk1Wk10Wk19Wk28Wk37Wk46Wk55Wk64Wk73Wk82TRx VolumeHIVRapidly growing business,transforming the marketLegacy portfolioTivicayDTG-based regimenscabotegravir(744)NewARVsSearch for cureTriumeq42%growth in Q1 201514%growth in Q1
17、 201415 Tivicay markets2Triumeq markets90%of total sales1US TRx 85 weeks post-Tivicay launch21 Internal financial data.2IMS NPA Audit(4/3/15)and Symphony Health Solutions,CRx(3/27/15).Competitor#1Competitor#2+44VaccinesBalanced sources expected to drive growth from 2016-2020Marketed Portfolio Drivin
18、g top-line synergies in Menveo(US&International)Accelerating uptake of Bexsero globally Successfully launching Shingrix Launching Mosquirix in Africa Driving uptake in unvaccinated populations Sales synergies from Novartis portfolioMeningitis PortfolioPipeline12345200720142017+12%+23%ESustainable pi
19、peline flow in existing and new growth areasPipeline and productivityStrong future asset flow while restructuring drives margin 46OpEx programmes are delivering improved overall productivity Breo(asthma US decision,SUMMIT COPD)mepolizumab(severe asthma decision)sirukumab(RA PhIII data)273(ADA-SCID E
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