商务英语学习教程.docx

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1、商务英语学习教程 基本信息 商务英语学习情境教程 所属分类：商业英语 作者：孙晓娟主编 出版社：北京高校出版社 ISBN：10187301186268 出版日期：2022-9-1 图书简介 商务英语学习情境教程是结合国际贸易中进出口实务的主要业务环节和实际的典型工作任务编写的学习情境式商务英语教材，打破传统国际商务英浯教材的内容与形式，采纳任务引领的方式来设计学习情境，将商务英语学问点融入实际的工作场景中。商务英语学习情境教程共分为创建公司、参与展会、参观工厂、解决问题和聘请员工五大情境以及若干详细的工作任务，包括市场调查、确定产品、公司介绍、产品展示、款待顾客、商务谈判、应聘工作、公司文化、

2、报价、订货、付款、包装、装船、运输保险、制单、结汇、客户开发与维护、广告、处理投诉等，涵盖了基本的商务活动内容。本书的教学时数为两个学期，老师可以依据实际须要对内容进行取舍。 商务英语学习情境教程适合作为高职高专经贸专业或商务英语专业大一、大二学生的教材，也可以作为社会上从事商贸工作人员的参考用书。 书目 situation one establishing a company step one establishing your own import and export company 1. cautions to run an export company 2. the organiza

3、tion of a company 3. forming an import and export company step two developing an export marketing plan 1. multiple choices 2. developing your marketing plan step three selecting your product step four naming your company 1. slogan matching 2. finishing your company information 3. making your busines

4、s cards step five making your company profile 1. composing your company profile 2. writing a company profile for wal-mart stores situation two attending trade fairs step one domestic trade fairs 1. finding out about domestic trade fairs and get ready for them 2. inviting some guests 3. negotiating w

5、ith visitors 4. entertaining your guests (chinese food) 5. following-up the business step two international trade fairs 1. finding out about trade fairs abroad 2. booking international air tickets 3. arranging a hotel abroad 4. flying to another country 5. negotiating with visitors 6. having dinner

6、with customers (western food) situation three a factory tour step one meeting guests at airport 1. matching the marks with their names 2. reproducing the situation step two visiting your factory 1. drawing a factory layout 2. drafting a conversation for your factory tour step three presenting your c

7、ompany 1. imitating the situation 2. describing company profiles 3. a project step four presenting your products 1. presenting your products with a dialogue 2. a small project 3. composing a catalogue sheet step five discussing with your customers 1. having a negotiation 2. packing and transportatio

8、n situation four solving problems step one dealing with complaints and problems 1. making complaints 2. entertaining claims step two finding a solution 1. refunding for a claim 2. sending maintainers to solve the problems situation five recruiting staff step one interview 1. candidates skills 2. hai

9、r style and dress style for a job interview 3. composing a dialogue for the interview 4. matching the titles 5. describing the interview situations 6. writing a cv to apply for a job 7. debate competition sten two staffoualitv 1. multiple choice 2. business protocols 3. word puzzle 4. multiple intelligences survey vocabulary 参考文献 第5页 共5页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页