(5月集训)河北省卢龙县高考英语阅读理解自练题连载(6).docx
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1、河北省卢龙县2014高考英语阅读理解自练题连载(6)及答案阅读理解Advertisers tend to think big and perhaps this is why they re always coming in for criticism. Their critics seem to resent them because they have a gift for self-promotion and because they have so much money to throw around. It s unfair, “ they say, “that this entire
2、ly unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don t they stop advertising and reduce the price of their goods? After all, it s the consumer who pays”The poor old consumer! He d have
3、 to pay a great deal more if advertising didn t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform
4、. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more likely that you would obta
5、in details about performance, price, etc. , from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a
6、 newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway regulations while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or
7、 a newspaper full of the daily amount of great disasters.We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of income. The fact that we pay so little for our daily pape
8、r, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!Another thing we mustn t forget is the usmall ads” . which are virtually in every newspaper and magazine. What a tremendously useful
9、service they perform for the community! Just about anything rcan be accomplished through these columns! For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the uhatch, rmatch and dispatch” column but so far the most fascinating section
10、 is the personal or “agony” column (读者来信专栏).No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It s the best advertisement for advertising there is!11. What is the main idea of this passage?A. Advertisement.B. The benefits of advertisemen
11、t.C. Advertisers perform a useful service to communities.D. The costs of advertisement.12. The attitude of the author toward advertisers is .A. trustworthy B. appreciative C. critical D. dissatisfactory 13. Why do the critics criticize advertisers?A. Because advertisers often boast or exaggerate the
12、 fact.B. Because critics think advertisement is a uwaste of money.C. Because customers are encouraged to buy more than necessary.D. Because customers pay more.14. Which of the following is Not true?A. Advertisement makes contribution to our pockets and we may know everything.B. We can buy what we wa
13、nt.C. Good quality products don t need to be advertised.D. Advertisement makes our life colorful.15. In what way does the writer try to support his view?A. Narration B. DescriptionCComparison D. Definition【参考答案H15 C B A C C阅读理解A study now lends support to the idea that meal-time distractions (分散注意)c
14、an mask the clues that we really have eaten quite enough. Moreover, it finds, the caloric fallout of not paying attention to what we re eating doesn t necessarily end when a meal is over.Rose Cooper from England, and her colleagues gathered 22 men and an equal number of women for an experiment. Each
15、 person dined alone, continuously receiving nine small shares of food items. These ranged from cheese twists and potato chips to carrots, cherry tomatoes and sandwiches or sausage rolls.Because the goal was to test the potential impacts of distraction on fullness, the researchers randomly assigned h
16、alf of the participants to eat in front of a computer一and to gain as many wins as possible at the card game. Everyone else was told to focus on the sensory qualities of their meal.According to their instructions, the participants ate all of the food given to them. Yet people who played a computer ga
17、me during lunch found their meal less filling than the mindful eaters had. Game players also swallow down twice as many cookies, almost an hour later, when they were allowed all the dessert they wanted (in the name of a taste test). The British scientists present their findings in the February Ameri
18、can Journal of Clinical Nutrition.The real question is why distracted eating should impact snacking. It appears, the scientists say, that memory plays some tricky role in how we register what we eat and the degree to which it satisfies.Interestingly, eight years ago, Britta Barkeling of Huddinge Uni
19、versity in Stockholm and her colleagues reported somewhat related findings. Their 18 overweight subjects had no choice other than to get rid of everything but lunch, on one day一because they were blindfolded. Compared to a day when they could view what they were dining on,these people consumed only t
20、hree quarters as many calories. Yet even hours afterward, they reported being no less full than on the day they had been able to see their plates. Of course dining in the dark isn t practical. And sometimes what we eat doesn, t really invite our absolute attention. But there is certainly a growing m
21、ountain of data indicating that mindless eating is a waste of resources, a risk to our waistlines一and a costly threat to health.8.C.D.9.Rose Cooper and her colleagues did the experiment in order to .A. show that all the people enjoy snacksB. prove that playing computer games is harmful while dining
22、find possible effects of distraction on fullness test the impacts of eating snacks on different peopleC.A. Viewing your food.Playing computer games.10. The reason why distracted eatingA. you eat less in that caseC. you have consumed more calories 11. We can conclude from the passageA.B.C.D.distracte
23、d eating may damage yourB. Blindfolding your eyes.D. Eating by oneself, influences snacking may be that .C. you are cheated by your memoryD. you digest what you ve eaten faster that . healtheating snacks will make you feel fullBritta became famous because of the experiment playing is more important
24、than what we eat【参考答案】810、CBB11、AWhich is the most effective way to concentrate on your food when dining?阅读理解DBobby Qualls was shopping when he received a text message: Fire on Beechmont, one-story house, child trapped inside. “I was picking out gifts for the family our engine house adopted for Chri
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