学术英语社科市公开课一等奖百校联赛特等奖课件.pptx
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1、学术英语学术英语 社科社科Academic English for Social Sciences第1页5 5Sociology MattersCultures all share certain basic characteristics despite differences.In this unit we will see how those characteristics change as cultures develop,and how cultures influence one another through their technological,commercial,and
2、 artistic achievements.第2页Unit 5Sociology Matters Unit ContentsText AText BListeningSpeakingWritingLead-inText C第3页Lead-inTask Read the first paragraph of the text.Work in pairs and write down two examples of the development of culture in China.1 _2 _Unit 5Sociology Matters第4页Text ACritical reading
3、and thinkingDifficult sentencesGroup discussionEnglish language for academic purpose Collocations Signpost language Formal EnglishUnit 5Sociology Matters第5页Text ACritical reading and thinking of Text AText AnalysisAnalyzing the text by explaining key terms1 Culturethe totality of learned,socially tr
4、ansmitted customs,knowledge,material objects,and behaviorUnit 5Sociology Matters第6页Text ACritical reading and thinking of Text AText Analysis2 Cultural universalsadaptations to meet essential human needs,such as peoples need for food,shelter,and clothinge.g.athletic sports,cooking,funeral ceremonies
5、,medicine,and sexual restrictions(Anthropologist George Murdock)(Para.2)Unit 5Sociology Matters第7页Text ACritical reading and thinking of Text AText Analysisthe process of introducing a new idea or object to a culture:1)discovery:making known or sharing the existence of some aspect of realitye.g.the
6、finding of the DNA molecule;identification of a new moon of Saturn(Para.5)2)invention:an invention results when existing cultural items are combined into a form that did not exist before.e.g.the bow and arrow,automobile,the Internet(Para.5)3 InnovationUnit 5Sociology Matters第8页Text ACritical reading
7、 and thinking of Text A Text Analysis 4 Globalization the worldwide integration of government policies,cultures,social movements,and financial markets through trade and the exchange of idease.g.Starbucks in China(Para.6)Unit 5Sociology Matters第9页Text ACritical reading and thinking of Text AText Anal
8、ysis5 Diffusion the process by which a cultural item spreads from group to group or society to society.e.g.Diffusion can occur through a variety of means:exploration,military conquest,missionary work,the influence or the mass media,tourism,and the Internet.(Para.7)Unit 5Sociology Matters第10页Text ACr
9、itical reading and thinking of Text AText Analysis6 McDonaldization the process through which the principles of the fast-food restaurant have come to dominate certain sectors of society,both in the United States and throughout the worldUnit 5Sociology Matters第11页Text ACritical reading and thinking o
10、f Text AMcDonaldization is associated with the melting of cultures.Examples:In Japan:African entrepreneurs have found a thriving market for hip-pop fashions popularized by teens in the United States.(Para.9)In Austria:the McDonalds organization has drawn on Austrians love of coffee,cake,and conversa
11、tion to create the McCafe fast-food chain.(Para.9)Unit 5Sociology Matters第12页Text ACritical reading and thinking of Text AIn some societies,McDonaldization has met resistance to the invasion of too much culture from other countries.Examples:In Canada:35%of a stations daytime radio programming is req
12、uired be devoted to Canadian songs or artists.(Para.10)In Brazil:Barbies popularity has been eclipsed by Susi,a doll that looks more like Brazilian girls.(Para.10)Unit 5Sociology Matters第13页Text ACritical reading and thinking of Text AText Analysis7 Technologycultural information about how to use th
13、e material resources of the environment to satisfy human needs and desirese.g.Technology has increased the speed of cultural diffusion and broadened the distribution of cultural elements.(Para.11)Unit 5Sociology Matters第14页Text ACritical reading and thinking of Text AText Analysis8 Material culturet
14、he physical or technological aspects of our daily lives,including food items,houses,factories,and raw materialsUnit 5Sociology Matters第15页Text ACritical reading and thinking of Text AText Analysis9 Nonmaterial cultureways of using material objects and customs,beliefs,philosophies,governments,and pat
15、terns of communication It is more resistant to change than material culture.Unit 5Sociology Matters第16页Text ACritical reading and thinking of Text AText Analysis10 Cultural lagthe period of maladjustment when the nonmaterial culture is still struggling to adapt to new material conditionse.g.the ethi
16、cs of using the Internet,such as issues concerning privacy and censorship(Para.12)Unit 5Sociology Matters第17页Text ADifficult sentencesThe cultural practices listed by Murdock may be universal,but the manner in which they are expressed varies from culture to culture.(Para.3)These cultural practices i
17、n Murdocks list are common to many societies,but these practices are carried out in ways that differ greatly among different cultures.Unit 5Sociology Matters第18页Text ADifficult sentencesEach generation,and each year for that matter,most human cultures change and expand through the processes of innov
18、ation and diffusion.(Para.4)For that matter is used to show that a statement is true in another situation.Here it emphasizes the fact that human cultures change rapidly.Unit 5Sociology Matters第19页Text ADifficult sentencesToday,more and more cultural expressions and practices are crossing national bo
19、rders,transforming the traditions and customs of the societies exposed to them.(Para.7)Today cultural expressions and practices of different countries are influencing each other.Hence the traditions and customs of many societies are changed under the influence.Unit 5Sociology Matters第20页Text ADiffic
20、ult sentencesSociologist George Ritzer coined the term“McDonaldization”(Para.8)Coin:to use a word or phrase that no one has used before.Coining of new terms is common in social science studies,often serving to introduce a new concept or theory.Her wardrobe includes(Para.10)The clothes that the Brazi
21、lian doll hasUnit 5Sociology Matters第21页Text ADifficult sentencesTodays technological developments no longer need await publication in journals with limited circulation.Press conferences,often carried simultaneously on the Internet,now trumpet new developments.(Para.11)Today when new technology is d
22、eveloped,it does not have to introduce itself in specific journals;rather it normally draws on online press conferences to spread the information.Unit 5Sociology Matters第22页Text ADifficult sentencesthe ethics of using the Internet,particularly issues concerning privacy and censorship,have not yet ca
23、ught up with the explosion in Internet use and technology.(Para.12)The Internet ethical issues,particularly privacy and censorship issues are not fully discussed and well developed,thus is lagging behind the rapid increase in the Internet use and technology.Unit 5Sociology Matters第23页Text AGroup Dis
24、cussionIt is said that people in different societies take different attitudes toward diffusion.What kind of attitude do Chinese people take toward diffusion?Use examples to illustrate your point.Unit 5Sociology Matters第24页CollocationText AEnglish language for academic purpose1.人们对衣食住需求人们对衣食住需求2.推出新概
25、念推出新概念3.解除现有工作关系解除现有工作关系4.改变社会传统和习俗改变社会传统和习俗 Task 1 Translate the following expressions related to sociology into English(P96)peoples need for food,shelter,and clothing introducing a new idea sweep away existing working relationships transform the traditions and customs of the societyUnit 5Sociology
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