世纪商务英语阅读四版基础篇2Unit3市公开课一等奖百校联赛特等奖课件.pptx
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1、CENTURY BUSINESS ENGLISH大连理工大学出版社大连理工大学出版社阅读教程(基础篇阅读教程(基础篇2 2)(第四版)(第四版)世纪商务英语世纪商务英语 主编:王洗薇主编:王洗薇第1页Unit Three Attitude Towards W大连理工大学出版社大连理工大学出版社第2页大连理工大学出版社大连理工大学出版社Attitude Towards Work Working attitude is one of those topics that are easy to talk about,tough to do but simple in nature.Confused
2、yet?Thats,the concept is simple but doing is hard.Yet,those who have made the resolution to start working onimproving their attitude often meet with success.第3页大连理工大学出版社大连理工大学出版社Attitude Towards Work Of course,remember to throw in patience as a key ingredient.Besides,in this unit,youre going to lear
3、n how to predict what comes next in your reading,a very useful reading technique.第4页大连理工大学出版社大连理工大学出版社Attitude Towards WorkReading Skill FocusWords and ExpressionsPractical ReadingComprehensive Reading第5页大连理工大学出版社大连理工大学出版社Reading Skill FocusPredicting What Comes Next Making predictions while you are
4、 reading is a useful technique that helps you understand a passage better.In a passage,you can often predict what comes next from a sentence,the content of a paragraph,or the structure of a paragraph.You can base your prediction on the grammatical structure of a sentence,linking words,or on the logi
5、cal development of the content.第6页大连理工大学出版社大连理工大学出版社Reading Skill Focus The following logical connectors are often used to indicate the relationship of the context,from which you can predict what comes next.Logical ConnectorsExamplesTransition(转折)but,however,unfortunately,although,on the contrary,on
6、 the other handCause and Effect(因果)because,since,as a result(of),consequently,thus,thereforeSupplement(递进)furthermore,not only.but also.,moreover,in additionContrast(对比)while,whereas,in contrastExamplification(举例)for example,for instance,such as第7页大连理工大学出版社大连理工大学出版社Reading Skill FocusAGuided Practic
7、eSample 1 Read the sentence below about the use of humor and decide which sentence is most likely to follow.In the West,we often try to build immediate rapport through humor,but of course,_.A.some claim that humor cannot or should not be explainedB.this is not universally seen to be appropriate in a
8、ll contextsC.humor frequently contains an unexpected,often sudden,shift in perspectiveD.humor is essential to build a good business relationship第8页大连理工大学出版社大连理工大学出版社Reading Skill Focus 该句首先说“在西方,我们经常经过幽默来快速建立良好关系”,接下来是一个转折,所以能够推断,后半句意思应该否定前半句说法。所以B 选项是正确,意思是“全世界范围来看,这并不是在全部场所下都适合”。第9页大连理工大学出版社大连理工大学
9、出版社Reading Skill FocusSample 2 Read the passage below and decide what the next paragraph is likely to talk about.The general terms“high context”and“low context”(popularized by Edward Hall)are used to describe broad-brush cultural differences between societies.High context refers to societies or grou
10、ps where people have close connections over a long period of time.Many aspects of cultural behavior are not made explicit because most members know what to do and what to think from years of interaction with each other.Your family is probably an example of a high context environment.第10页大连理工大学出版社大连理
11、工大学出版社Reading Skill Focus The next paragraph is most likely to talk about _.A.high context environmentB.family traditionsC.low contextD.cultural differences 本文第一段谈到了社会文化差异能够用两个术语“高语境”和“低语境”来表述。第二段解释了什么是“高语境”。所以,从文章结构来看,下一段应该介绍什么是“低语境”,所以正确答案为C第11页大连理工大学出版社大连理工大学出版社Reading Skill FocusB.Challenge Your
12、selfChallenge 1 Read the paragraph below about humor in advertising and decide which sentence is most likely to follow.Many of the most memorable ad campaigns around tend to be funny.Advertisers use this strategy to attract customers to their product.The best products to sell using humor tend to be
13、those that consumers have to think the least about.Products that are relatively inexpensive,and often consumable,can be represented without providing a lot of facts,and thats where theres room for humor.A第12页大连理工大学出版社大连理工大学出版社Reading Skill FocusA.People will pay more attention to a humorous commerci
14、al than a factual or serious one,opening themselves up to be influenced.B.B.Candy,food,alcohol,tobacco and toys/entertainment related products have proven to benefit the most from humor in their campaigns.C.Humor in advertising tends to improve brand recognition,but does not improve product recall,m
15、essage credibility,or buying intentions.第13页大连理工大学出版社大连理工大学出版社Reading Skill FocusChallenge 2 Read the passage below about the American way of raising children and choose the best sentence to fill each gap.The job of raising children is a tough one.Children dont come with an instruction manual.And ea
16、ch child is different.So parents sometimes pull their hair out in frustration,not knowing what to do.But in raising childrenas in all of lifewhat we do is influenced by our culture.Naturally then,American parents teach their children basic American values.第14页大连理工大学出版社大连理工大学出版社Reading Skill Focus (1
17、)From infancy,each child may get his or her own room.As children grow,they gain more freedom to make their own choices.Teenagers choose their own forms of entertainment,as well as the friends to share them with.(2)Of course,many young adults still seek their parentsadvice and approval for the choice
18、s they make(3)CEA第15页大连理工大学出版社大连理工大学出版社Comprehensive ReadingText AWhy are Some People Unhappy in Their JobsSuggested Reading Time:6 min.1.Why are so many people unhappy in their jobs?There are two primary reasons.First,some people are convinced that earning a living is wasting time that they could s
19、pend enjoying themselves or uncovering their true talents.为何有如此多人不喜欢自己工作?究其原因主要为何有如此多人不喜欢自己工作?究其原因主要有两个。第一个原因是,有些人深信,天天为了有两个。第一个原因是,有些人深信,天天为了生计而工作,没有时间享受人生或发挥天赋,极生计而工作,没有时间享受人生或发挥天赋,极大地浪费了自己人生大地浪费了自己人生 翻译翻译第16页大连理工大学出版社大连理工大学出版社Comprehensive Reading 2.If this is the case with you,recall your last l
20、ong vacation.Was it two weeks of complete enjoyment?More likely it was a week and a half of fun in the sun,with another half a week of“Boy,I cant wait to get back to work.”翻译翻译假如你也是这么认为,回顾一下在过去你曾度过漫假如你也是这么认为,回顾一下在过去你曾度过漫长假期。在两个星期里,你有没有完全沉醉于享乐长假期。在两个星期里,你有没有完全沉醉于享乐当中?很有可能是,在一个半星期时间里,你在漂当中?很有可能是,在一个半星
21、期时间里,你在漂亮阳光下尽情地开心,而在余下半个星期里,你会亮阳光下尽情地开心,而在余下半个星期里,你会不厌其烦地自言自语,不厌其烦地自言自语,“天啊!我迫不及待地想回天啊!我迫不及待地想回去上班。去上班。”第17页大连理工大学出版社大连理工大学出版社Comprehensive Reading If you didnt feel such vacation blues,imagine taking a leave of absence.You could use it to work on a novel,enroll in classes or just sit around watchin
22、g TV.At the end of three months,in all likelihood,your self-esteem would be at an all-time low.翻译翻译假如你没有经历过这么假期忧郁,那么你能够构想离假如你没有经历过这么假期忧郁,那么你能够构想离开一段时间出去度假。你能够利用这段假期认真地阅开一段时间出去度假。你能够利用这段假期认真地阅读一部小说,或报名参加一些培训课程,或无所事事读一部小说,或报名参加一些培训课程,或无所事事地看电视。在三个月假期即将结束时,你自尊很有可地看电视。在三个月假期即将结束时,你自尊很有可能已经到达了你人生中最低点。能已经
23、到达了你人生中最低点。blues 抑郁,沮丧enroll 注册;加入all-time low 空前地低第18页大连理工大学出版社大连理工大学出版社Comprehensive Reading While all work and no play is notgood,all play and no work is disastrous.We need to feel we are accomplishing something.We also need some form of order in our lives.翻译翻译然而,只知道埋头工作,不知道放松身心然而,只知道埋头工作,不知道放松身心
24、是不可取,而只知道享乐,不知道努力工是不可取,而只知道享乐,不知道努力工作也会带来恶果。人需要有种使命感。人作也会带来恶果。人需要有种使命感。人也需要遵照一定秩序来生活也需要遵照一定秩序来生活 第19页大连理工大学出版社大连理工大学出版社Comprehensive Reading 3.The second and perhaps more prevalent reason for people not to like their work is that they feel trapped.Once youve been at a company for five years and have
25、 a spouse,a mortgage and a child,you often feel you have very little choice about jumping ship if things arent turning out as youd planned.A steady paycheck can be the biggest manacle of all.People resent having to do something because they have no other choice.spouse 配偶mortgage 抵押贷款jump ship 跳槽mana
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