剑桥雅思真题13-阅读Test-1(附答案).docx
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1、剑桥雅思真题13-阅读Testi (附答案)Reading Passage 1You should spend about 20 minutes on QUESTIONS 1-13 which are based on Reading Passage 1 below.Case Study: Tourism New Zealand websiteNew Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of
2、 the world. Tourism currently makes up 9% of the countrys gross domestic product, and is the country*s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself - the people, the
3、 places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealands scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brand
4、s in the world.A key feature of the campaign was the website , which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abr
5、oad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addi
6、tion, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evalu
7、ation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with fo
8、rmer New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealands stunning scenery as a backdrop. As the site developed, additional featu
9、res were added to help independent travellers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.Later, a Tr
10、avel Planner feature was added, which allowed visitors to click and bookmark places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodatio
11、n in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a Your Words* section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.The Tourism
12、New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an av
13、erage annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search fo
14、r activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 2
15、6%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground)
16、to learn about traditional Maori life. Many long-haul travellers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand dont want to be one of the crowd* and find activities that involve only a f
17、ew people more special and meaningful.It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Be
18、cause of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere - the effectiveness of a strong brand, a strategy based on unique expe
19、riences and a comprehensive and user-friendly website.Questions 1-7Complete the table below.Choose ONE WORD ONLY from the passage for each answer.Write your answers in boxes 1-7 on your answer sheet.Section of websiteCommentsDatabase of tourismsendees easy for tourism-related businesses to get on th
20、e list allowed businesses to 1 information regularly provided a country-wide evaluation ofbusinesses, including their impact on the 2 Special features on local topics e.g. an interview with a former sports 3 : andan interactive tour of various locations used in 4 Informationondriving routes varied d
21、epending on the 5 Travel Planner included a map showing selected places, details of public transport and local 6 Ybur Words travellers could send a link to their 7Questions 8-13Do the following statements agree with the information given in Reading Passage 1?TRUEFALSEIn boxes 8-13 on your answer she
22、et, writeif the statement agrees with the information if the statement contradicts the informationNOT GIVEN if there is no information on this8. The website aimed to provide ready-made itineraries and packages for travel companies and individual tourists.9. It was found that most visitors started se
23、arching on the website by geographical location.10. According to research, 26% of visitor satisfaction is related to their accommodation.11. Visitors to New Zealand like to become involved in the local culture.12. Visitors like staying in small hotels in New Zealand rather than in larger ones.13. Ma
24、ny visitors feel it is unlikely that they will return to New Zealand after their visit.Reading Passage 2You should spend about 20 minutes on QUESTIONS 14-26 which are based on Reading Passage 2 below.Why being bored is stimulating - and useful, tooThis most common of emotions is turning out to be mo
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