《跨境电商实务英语》（刘璇）参考答案 项目2参考答案.docx

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1、Project 2教材册Task 1 Products SelectionPart One Warming UpI.AGBIDFCHEII.（略）Part Two Case StudyProduct Selecting1. Product selection refers to selecting a business you are going to deal in and specific products under specific categories according to the result of data analysis and your competitive powe

2、r, which can be divided into three steps as bellow: selection of business, selection of categories, and selection of products. Before selecting the product, I should select the business and categories.2. Businesses of red ocean are those with hotter competition, more sellers, more orders, larger inv

3、estments, and lower profit. Businesses of “blue ocean are those with less competition, fewer orders, smaller investment, but higher profit.Task 2 Product DescriptionPart One Warming UpThe product description should include the description of the product, the products size pictures, payment, shipping

4、, feedback from the customers, returns, etc.Part Two Case StudyCase 1I . 1. A good title description allows the product to be searched by buyers, maximizes the page views of products, increases the product exposure, improves the product ranking, and stimulate buyers desire to buy directly without ev

5、en clicking into the details.2. Three parts. They are core words, attribute words and long tail keywords.II. Short PantsCase 2I . l.F 2.T 3.T 4.T 5. F11. Title: KYZO Classic Solitaire Ring with Heart Shape Cubic Zirconia Tension Setting Wedding Engagement Rings for Women Girls1. Material: Cubic Zirc

6、onia2. Stone Color: Pink3. Shape/Pattern: Heart4. Setting Type: Tension Setting5. Gender: Women6. Occasion: Party, Wedding, Engagement7. Surface Width: 9 mm8. Type of Product: Ring活页册Task 1i.（略）H.（略）III.Evaluation ListSelling Bestquartz wristwatchRed Sea Keyword 1quartz wristwatchRed Sea Keyword 2wa

7、tchbandsRed Sea Keyword 3giftIV.1.热搜 飙升词零少词搜索人气 搜索指数 点击率2.Evaluation ListKeywordSearch PopularitySearch IndexClick Through RateJewelrynecklace103,039781,86334.57%BagsShoesLolita shoes4,42830,23839.30%Apparelbikini172,5551,856,61541.02%V .（略）VI .（略）VII .1. Alexa is a website that offers website ranki

8、ngs in terms of page views and visitors globally.2. Top quality service will help improve the buying experience.3. It is high time to consider the problem on a global scale.4. Our business scope is mens and womens clothing.5. Google wants its users to have easy access to information in a very intuit

9、ive way.Task 2i.（略）II.Evaluati on ListCore WordAttribute WordsLong Tail WordsHow to write a product title efficiently?T-shirtsT-Shirt, T ShirtsBee Kind T-shirt, Aesthetics Graphic, Short Sleeve, Cotton, PolyesterCamisetasVerano Mujer 2020ShoesSneakers, Running Shoes, Knit Sock ShoesBreathableMeshPla

10、tform, Women Slip On, Soft Ladies Casual, Knit SockWoman KnitSock Shoes FlatsBagsHandBags,HandbagsVintage,DesignersLuxury, Women ShoulderFashion BrandFemaleTop-HandleBagsJeweliyNecklace, JewelryPunk, Choker, Hip Hop, Big Chunky, Aluminum Gold ColorThick ChainNecklacePartnerScore25%25%25%25%2. A good

11、 title should include core words, attribute words and long tail keywords.1 .重要的是要有专业的产品标题、精准的关键词、详细的描述、清晰的产品图片、 完整的产品特点、合理的价格、免费寄递和及时的备货。2 .正确使用这些关键词有助于您的产品在线上相关产品中脱颖而出，也能帮助买家 搜索到您的商品。3 .将这些热搜词合理地应用到标题、属性和详情描述中，可以提高产品信息展示的 质量，赢得更多订单。4 .搜索引擎将判断您的描述是不是抄袭的。如果是，产品上传可能会失败，您甚至 会因此受到处罚。III .Product Descrip

12、tionTitle: TOMMY YELON Mens Hooded Sleeveless Vest Detachable WarmDown Coat Casual Winter Daily Wearing WaistcoatBrand: TOMMY YELONPrice: USD 64.00Material: PolyesterSize: L, XL, 2XL, 3XL, 4XL, 5XL, 6XLColor: BlackStyle: CausalSuitable for: WinterSkills Test1 .D 2. E 3. B 4. G 5. A 6. F 7. C 8. H1 .

13、这款无袖连衣裙是什么材质的？天鹅绒的？纯棉的？它看起来非常修身，也许是 天鹅绒做的。2 .手表外观精美，而且是橡胶表带，便于小孩佩戴。3 .和其他厂商相比，我们的产品质量更胜一筹。4 .这是我店里所有大衣中最受欢迎的一款。5 .这款野营椅的椅背高，椅腿结实，而且可以折叠放入背包，既好用又方便携带。1.B 2, A 3. CEvaluation ListFor the Dress ProductPartner ScoreTitle2020 Women Summer Sexy High-waist Dress Club Solid Above Knee Spaghetti-strap Sweeth

14、eart Elegant Female Bodycon Dress40%Core WordWomen Dress30%Basic AttributeWordshigh-waist, solid, above knee, spaghetti strap, elegant, bodycon30%EvaluationListFor the Children HoodyPartner ScoreTeacher ScoreTitleNEW MOON 2019 Baby Girl Sweatshirts Spring Shirts Long Sleeve Cotton Cartoon T-shirts Clothes O-Neck Casual Children Hoodies20%20%MaterialCottonSleeve LengthFull20%20%StyleCasualSuitable forSpring/Autumn20%20%Pattern TypeCartoonCollar StyleO-Neck20%20%ClothingRegularModel NumberCO 16420%20%Length