新概念英语第三册Lesson26笔记.docx
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1、新概念英语第三册Lesson 261课文内容及译文【课文内容】Listen to the tape then answer the question below.听录音,然后回答以下问题。Listen who the prize for biggest biscuit?No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advert
2、ising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.Advertisers discovered years ago that all of us love to get something for nothing. An advertisement wh
3、ich begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it pos
4、sible for advertisers to capture the attention of millions of people in this way.than they had anticipated = than they had expectedDuring a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for th
5、e biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later; a man came along with a biscuit which occ
6、upied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It ha
7、d been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated,
8、or they bought the biscuit from the student for $24,000.【参考译文】没有人能避免受广告的影响。尽管我们可以自夸自己的鉴赏 力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。这 是因为广告在我们身上施加着一种潜移默化的影响。做广告的人在力 图劝说我们买下这种产品或那种产品之前,已经仔细地研究了人的本 性,并把人的弱点进行了分类。做广告的人们多年前就发现我们大家都喜欢免费得到东西。凡是用 “免费这个神奇的词开头的广告很少会失败的。目前,做广告的人不 仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。 他们设计数以百计的竞赛,
9、竞赛中有人可赢得巨额奖金。电台、电视 使做广告的人可以用这种手段吸引成百万人的注意力。有一次,在电台播放的节目里,一个生产饼干的公司请听众 烘制饼干送到他们的工厂去。他们愿意以每磅10美元的价钱买下由 听众烘制的最大的饼干。这次竞赛在听众中引起极其热烈的反响。不 久,形状各异,大小不一的饼干陆续送到工厂。一位女士用手推车运 来一个饼干,重达500磅左右。相隔不一会儿,一个男子也带来一个 大饼干,那个饼干把汽车的行李箱挤得满满的。凡送来的饼干都仔细 地称量。最重的一个达713磅,看来这个饼干获奖无疑了。但就在竞 赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、 重达2,400磅的饼干
10、。它是由一个大学生烘制的,用去1,000多磅的 面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。饼干份 量太重了,用了一台起重机才把它从卡车上卸下。饼干公司不得不付 出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了 24,000 美兀。图片2生词及短语Lesson 26influence Influans v.影响pride praid d骄傲taste teist n.鉴赏力;品尝exert igzait v.施加subtle sAbtl a.微妙的,难以捉摸的advertiser dvstaiza n.做广告的人classify klaesifai v.分类magi
11、c maedik a.有奇妙作用的samplesa:mpl n,样品devise divaiz v.设计,想出capture kaeptja v.吸引,赢得manufacturermaenjiTfaektJ3r3 n.生产厂家,制J造商wheelbarrow wiiTbaerau n.独轮手推车boot bu:t n.(汽车尾部的)行李箱ingredient ingri:dj3nt n.酉己料crane krein n.起重机anticipate aentisipeit v.预期,预料图片3课文解析1 Who won the prize for the biggest biscuit?2 No
12、 one can avoid being influenced by advertisements.=Advertisements always exerts influence on everybody.No, avoid双重否定-No students can avoid being influenced by their teachers.3 Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts
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