[谁在让中国服装价格失控] 中国航母最新消息2022.docx
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1、谁在让中国服装价格失控 中国航母最新消息2022 中国服装行业最大的利润在哪里?有人想当然的回答:“确定是品牌商和零售商”。 但实际呢? 产自中国的服装,其零售价不仅不是最低,反而是全球“最高”,谁在“偷吃”利润,让服装零售价节节攀高?分析中国服装产业链,我们会发觉,多层分销并非导致我国服装偏贵的罪魁祸首,同样,那些被“偷吃”的利润也没有流向看似肥硕的品牌服企谁能想到是这一连串的环节让利润如沙漏层层流失:进口关税、高价撇脂(指新产品以高价进入市场,获得高利润,然后再依据市场状况适当降低价格的定价策略)、高成本的运营流转、低周转率以及不行承受之重的流转税赋。很明显,短期内我国服装的高价状况也很难
2、变更。但我们的确在期盼,国内的服装价格能尽快回来到正常价格区间,因为这不仅关系到行业利润向真正财宝创建者的环节转移,也关系到将来服装品牌的竞争力。 Where is the maximum profit of the Chinese garment industry? Some people take it for granted and answer: it must be the brands and retailers. But what is the truth? Production of clothing from China, its retail price in China
3、is not the lowest, but the highest in the world, who cut the profits and make clothing retail price steadily rising? With the analysis of garment industry chain in China, we could find that the multi-layer distribution does not lead to the higher price of Chinas garment, and similarly, the profits w
4、hich had been cut down do not come to the enterprises. The profits had leak to a series of links as the hourglass, such as import tariffs, market-skimming pricing (an approach under which a producer sets a high price for a new high-end product or a uniquely differentiated technical product, its obje
5、ctive is to obtain maximum revenue from the market before substitutes products appear), operational flow of high-cost, low turnover rate and the unbearable circulation taxes. Obviously, the high price of clothing in China is difficult to change in short term. But we do expect that the domestic appar
6、el prices could return to the normal price range as soon as possible. Because there is not only the problem related to the transferring of industry profits to the real creators, but also to the future competitive power of the clothing brands in China. 为在当季销售前只生产了预期销量的15%左右,而大多数服装企业已经生产下个季度出货量的4560%。
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